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About By Alannah

My journey into fashion began when I was 12, watching YouTube videos on thrifting and upcycling. Inspired, I would spend hours trying to replicate what I saw, sparking a passion that only grew stronger over time. A few years later, my grandad discovered my interest in fashion and generously lent me his sewing machine—a gift that became the foundation of my creative journey. Around this time, I also discovered that both of my grandmas had sewn, a realisation that felt like a deeper connection to my craft. As my love for creating evolved, I realised I wanted to refine my skills and learn proper techniques. I began studying fashion at TAFE during school and continued my education, ultimately earning my Diploma of Applied Fashion and Merchandising.

Today, I channel that passion into creating unique, handmade pieces that tell a story and stand apart from fast fashion trends.

I am passionate about offering high-quality, sustainable fashion that makes a positive impact. I'm committed to providing eco-friendly and stylish options for my customers, and I strive to lead by example in the fashion industry.

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